Previously I answered a question about videos: "Can I host a video on my website?" The answer was an enthusiastic "yes," because a professionally prepared video -that doesn't lag or drag and has good resolution- is one of the most powerful online tools we have. But what else? How about posting it on YouTube or other networks?
For Tour and Travel marketing professionals our mission is focused on increasing the economic impact of tourism. And tourism is competitive industry. While the individual and group tourist are almost certainly going online looking for videos; professional meeting planners - Director of Sales for Convention Centers, hear me now ... believe me later - professional meeting planners are definitely looking at your website.
It's already old news that since Apple and ABC 's deal (Sept. 2005) to webcast programs on IPods; professional content makers have been moving online in record numbers. What does this mean? Online video champions YouTube, for example, are getting their hands on very good video...check out your favorite TV show on YouTube, chances are it looks great and was easy to find.
Factoid: Web video is moving past its user-generated roots into professional content: 3000 professional producers and 70 independent channels are on YouTube alone.
Unless destinations are teaming up for a travel association trail like Georgia's Antebellum Trail - I do not recommend promoting the competition. Your job performance and the economic welfare of your city is at stake.
Placing your video on your own website is critical, next using keywords and search strategies we can take advantage of the fact that Google bought YouTube (more on that next week!) to get traffic to your site.
